Вдохновение клиента: в чем суть концепции и как её использовать
Вас вдохновляет лента в соцсетях? А здесь, на виси? Говоря о том, что клиентов надо вдохновлять, мы вслед за психологами и маркетологами предлагаем вызывать у них «вау»-реакцию, вовлекать их во взаимодействие с брендом и стимулировать покупки. Вычленили самое интересное из западных исследований и подготовили гайд по вдохновению клиентов.
Источники:
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