Content Plans Explained: Steps to Build One

A content plan is the first step every copywriter takes when consulting with a client. Essentially, it’s an editorial plan that outlines the articles to be published on a website, interviews, social media updates, and other marketing elements.

Creating a content plan begins when you’re working with a long-term perspective, knowing that you both will collaborate for more than just a day, and you need a framework for this cooperation. In the media, this is referred to as the “publication plan” or “publishing schedule.”

When drafting a content plan with a client, you create a schedule: what you will write each day over the course of a month, what your articles will be about, and through which social media platforms you plan to distribute the content. This includes blogs, Instagram, TikTok, YouTube, and primarily your official website.

All links should lead directly to it!

It may seem straightforward at first. However, once you start working, you’ll realize that it’s not as easy as it seems.

As it turns out, monotonous content can bore readers, and if your audience finds your writing uninteresting, there’s no point in your content—just as there’s no profit.

This is why professionals in content marketing adhere to specific rules when creating such a plan. Today, we’ll share what these rules are:

Interesting stories, photos, behind-the-scenes tales, videos, podcasts (a very trendy direction right now), infographics, memes, polls, votes, and live broadcasts—these are just some of the formats you can use to present content. This way, your audience will always find it interesting to follow you.

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