Despite the fact that readers have access to millions of blogs, little research has been done on the interactions that take place in the comment-based conversations between bloggers and their readers. A well-known lifestyle blogs 640 blog entries% comments, which included <> unique remarks, <> emerging themes, and three categories for thematic analysis, are the subject of this study. The emerging themes from the blog comments were found using an inductive method. The study&#x<>;s findings indicate that interactions are predominantly taking place between bloggers and their readers, with very little reader-to-reader engagement.
Despite the fact that readers have access to millions of blogs, little research has been done on the interactions that take place in the comment-based conversations between bloggers and their readers. A well-known lifestyle blogs 640 blog entries% comments, which included <> unique remarks, <> emerging themes, and three categories for thematic analysis, are the subject of this study. The emerging themes from the blog comments were found using an inductive method. The study&#x<>;s findings indicate that interactions are predominantly taking place between bloggers and their readers, with very little reader-to-reader engagement.