5 steps for launch Neuro CX
Big companies are ready to give a lot of effort (and big budget as well) to learn about their customer journey and understand shoppers’ behavior. One of the greatest ways to get acquainted with your customer is to apply Neuro Customer Experience.
it's a big theme) In general, Neuro metrics, based on neurophysiology, show no differences, but it's crucial to consider other classic branding and marketing metrics. Hence, a mix of metrics will yield the most objective result.
MoreoverI recently wrote an article on UGC content where studies proved that the multi-variances in sneaker unboxing videos don't impact conversion rates. High conversion rates exist universally for such advertisements. https://medium.com/design-bootcamp/there-are-no-cross-differences-if-you-know-how-to-create-ugc-content-ebcb87e1ad87